sunsmart

Living on the equator means year-round extreme UV exposure. According to NEA, Singapore often reaches UV Index 11+ - meaning unprotected skin can suffer burns in minutes. Prolonged exposure leads to premature ageing, eye damage, and increased risk of skin cancer.

Yet, a 2020 NUS study showed that more than half of Singaporeans take no measures to protect themselves from the sun. The Skin Cancer Foundation confirms that sun-protective clothing is the single most effective form of sun protection - and that’s exactly what SunSmart delivers: stylish, functional protection for modern lifestyles.